The six segments here are fairly well accepted as providing a good broad representation of how the world is changing. I use this Six Segment Matrix to think about each of the areas through a lens of the current situation, known trends and disruptions, uncertainties, and opportunities and threats emerging from this segment.

When I’ve led strategic planning for big companies, we typically take a couple of months on the situation assessment, so someone will be assigned to each of these segments. They’ll go and do a lot of research, finding as much data as possible.

Tools for creating a Six Segment Matrix coming soon!

Watch a tutorial here on using Six Segment Analysis in performing a Situation Assessment.