We like to create a “baseball card” level summary of each option, drawing out the differences that each option would drive if selected. We call this the Future Snapshot. The specific characteristics to define will depend on the strategic question we are focused on. For example, if working to define a business strategy, we might want to list out for each option:

• Our future target customers
• Our future products
• The required capabilities and assets
• The value proposition to customers

Tools for creating a Future Snapshot are coming soon!