In the Harvard Business Review article, “You Need an Innovation Strategy," Gary P. Pisano introduced the “Innovation Landscape Map," which considers innovations along two dimensions -- the degree to which it involves a change in business model, and the degree to which it involves a change in technology.

Routine Innovation builds on the existing capabilities of the organization. While these areas are often where the greatest impact can be made, routine innovation is often undervalued because it’s not as exciting as new areas of innovation.

Radical Innovation leverages new technology developments within the existing business model. New technologies can dramatically improve the performance or costs within the core business.

Disruptive Innovation sometimes is enabled by technology advances, but is fundamentally about new business models that disrupt the rules of competition within an industry.

Architectural Innovation combines significant technological innovation with a disruptive level of business model innovation. This level of innovation is hard for incumbent industry players to adopt and often results in the complete restructuring of industries.

Tools for creating an Innovation Landscape Map are coming soon!