New ventures exist to apply a new solution to a known problem. Documenting this as the most basic strategy for the startup is the first step in the startup strategy journey.

There are three critical elements that make up the Startup Strategy Skeleton:

Problem:

What problem are you trying to solve? Who has this problem?

Solution:

What is the new solution that you are bringing to solve the problem?

Money:

Where does the money come from? For a business, how will it make money? For a non-profit, what are the sources of funding?

Although it is essential to identify these three elements of the startup strategy, new ventures often change at least one of these elements before successfully launching.

Tools for creating a Six Segment Matrix coming soon!